Over the past few years there’s been a lot of talk about “Sales 2.0” as making sales more “scientific.” And, to a lesser extent, more “social.” Both requiring more use of technology.
Given how customers buy, it’s hard to argue that companies shouldn’t be more scientific. But I think sales “art” could stand for improvement, too. Customers don’t want to be treated like numbers, but that’s an unfortunate outcome if companies rely too heavily on technology.
Here’s an infographic from Velocify, a B2C lead management software vendor, that attempts to frame the debate once again.
What do you think? Is “art” vs. “science” the right debate? Why not both?