The Book

Hooked on Customers: The Five Habits of Legendary Customer-Centric Companies is an essential guide for Leadership Teams looking to connect with more customers. This practical, thorough review of the customer-centeric movement asks tough questions and, drawing on Bob’s extensive experience, answers them with specific examples and real numbers.

As Stan Phelps, founder of 9 Inch Marketing states, “Great companies forge a culture of ‘doing’ that engrains five habits: listen, think, empower, create, and delight. Bob Thompson pulls back the curtain, showing how each of these behaviors interrelates to create the overall customer experience.”

Jim Barnes, Chief customer strategist at BMAI, and author of Build Your Customer Strategy hails the book as “essential reading for CEOs, CMOs, CCOs, and other executives whose goal is to differentiate their firms through a genuine commitment to customers.”

Jeanne Bliss, founder of CustomerBLISS and author of Chief Customer Officer: Getting Past Lip Service to Passionate Action, says “Bob Thompson gives you the secret decoder ring in this book to help you investigate what type of leader you’re considering working with or committing to. Knowing the difference will make the difference…between success and mediocrity in the transformation you’re considering taking on in your business.”

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