Archive | Customer Analytics

Davinci’s analytics-driven chat powers up Digital Experience strategy

Since starting my business in 1998, I’ve shifted more and more of my computing to what we now call The Cloud. Email distribution, accounting, even our community web site is hosted on virtual servers these days. I really have no idea what the physical infrastructure looks like. Terms like ASP, on-demand and SaaS have come […]

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Analytics help Western Union deliver loyalty-building service experiences

A few years ago my son was traveling abroad and ran out of money. We scrambled to figure out how to transfer funds and discovered that good old Western Union was the best option. There was a fair amount of stress involved on both ends, but Western Union came through for our family, using a […]

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Eloqua charts course as part of Oracle; Predictive analytics gaining momentum

I attended Eloqua Experience this week in San Francisco mainly to see what had happened to the trendsetting marketing automation firm, post Oracle merger. I’m encouraged with what I learned. For starters, the fact that Eloqua even had this event is notable. After RightNow was acquired, that was the end of a series of great […]

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Predictive Analytics is the Future of B2B Digital Marketing

Over the past 10 years or more, B2B marketing has essentially been defined by process automation, including lead generation, nurturing, email campaigns, and so on. The big driver: buyers are increasingly turning to digital channels for self education and, let’s be honest, to avoid talking to those pesky sales reps. Does this mean RIP, sales […]

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SocialWhirled shows that digital marketing really can be customer-centric

Digital marketers face a lot of challenges to engage with prospects to generate leads (B2B) or present offers (B2C). Some operate in what I think is a gray area, accumulating personal information without consumer permission. So-called Big Data is another boundless source of information subject to use, or misuse. For most brands, the digital marketing […]

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