Archive | Enterprise Technology

CRMGuru Is Now CustomerThink

In case you missed the announcement last week, we have changed the name of to Long-time members may recall that our email newsletter was renamed CustomerThink in 2002 (formerly CRM.Insight) because of confusion about what the term “CRM” means. “CustomerThink” was created by this community, so it’s your name, not a buzzword that […]

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Web 2.0 Powers Up People

Q: How do you hype interest in the Web, again? A: Put 2.0 on the end of it! It reminds me of the hype that drove interest in CRM, which didn’t really ramp up until we all started to use the term “CRM.” Until about 1997 or so, there was a mishmash of terms floating […]

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