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Social Media in Business: Hype vs. Hope

Bob Thompson and five members of CustomerThink’s 2009 Editorial Board discuss 1) social media hype, 2) what is social CRM and 3) how businesses should get value from social media. Bill Band, Forrester Research Dick Lee, High-Yield Methods Bill Price, Driva Solutions Andy Rudin, Outside Technologies John Todor, The Whetstone Edge Recorded on July 16, […]

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NetSuite Takes on SAP With "One System" in the Cloud

In this edition of Inside Scoop, Bob Thompson’s guest is Zach Nelson, President and CEO of NetSuite. Listen to this podcast to learn about: status of NetSuite business market focus and direction why customers switch to NetSuite Business ByNetSuite Program new HP partnership outlook for SaaS industry in 2009 This interview was recorded on November […]

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It Takes a Village To Provide Customer Experience: A Discussion on CEM

The CRM mantra has always been that everything comes down to the customer. Now along comes Customer Experience Management, a strategy for putting the customer at front and center of your organization. So is this just a flash in the pan? Is it a replacement for CRM? Ginger Cooper, founder of the Customer Relationship Management […]

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