BT_HookedCustomers_3dRenderingWould you like to be more effective in executing your business strategy?

Hooked on Customers takes a fresh look at customer-centric business management, exploring what Bob Thompson has identified as the five key organizational habits that enable any company to execute its business strategy more effectively and, ultimately, to outperform its competitors.

Chock-full of solid advice illustrated by poignant examples, Bob Thompson has put his pen on the pulse of how great leaders create, nurture, and sustain organizations renowned for growth-producing customer-centric practices.

—Chip R. Bell, author of The 9 ½ Principles of Innovative Service

Ideal for CEOs, Chief Customer Officers and other senior business leaders with cross-functional responsibilities, a chapter is dedicated to each of the habits. What you’ll get: Research, examples and questions to stimulate your action. What’s missing? Simplistic and onedimensional “formulas” for success. This book will make you think!

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About the Author:

bob_thompson_photo2Bob Thompson is founder and CEO of research and publishing firm CustomerThink Corporation and editor-in-chief of, the world’s largest online community dedicated to helping business leaders develop and execute customer-centric business strategies. An author, keynote speaker and international authority on business management trends, he has been a thought leader in customer-centricity since 1998.

Follow Bob on Twitter: @Bob_Thompson, and find him on LinkedIn and Google+.

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